What is circle prospecting?

Circle prospecting is a marketing strategy used in real estate or other industries to generate leads by targeting potential customers based on their proximity to a certain property or location. This method involves contacting individuals living in the immediate vicinity of a particular property or area to inform them about relevant listings or services.

Circle prospecting typically involves sending out mailers, making phone calls, sending emails, or even knocking on doors to reach out to potential leads. The goal is to identify individuals who may be interested in buying or selling a property in the area and to establish a relationship with them to convert them into clients.

This strategy is particularly effective for real estate agents looking to drum up business in a specific neighborhood or area. By focusing on a specific geographic location and targeting homeowners or renters in that area, agents can create a targeted marketing campaign that is likely to yield better results than more generalized approaches.

Overall, circle prospecting can be a valuable tool for generating leads and building relationships with potential clients in a specific geographic area. It requires consistent effort and personalized communication to be successful, but it can be a powerful way to grow a real estate business.